Hyderabad · Since 1982
Four decades.Four industries.One standard.
Professional AV, Live Events, Hospitality and Commercial Real Estate — seven specialist brands under one group.

Changing the way you think about Pro-AV
Atluri Holdings is a group of companies with business interests in Professional AV, Live Events, Hospitality and Commercial Real Estate. It is the parent company of the Highbrow group of companies, and it supports each of its business units in delivering specialised AV services.
We take a technology-agnostic approach: the skill set, knowledge and products to create the right solution, so that every client requirement is properly met.
- Registered with AVIXA
- Technology agnostic
- Long-term client relationships
- Top-end AV services
Two generations, one signature

Bala Prasad Atluri
Founder & MD, Atluri & Co
Started a television distributorship in 1982 and built it into a market leader in audio-visual, communication and security solutions.

Sreecharan Atluri
Founder & MD, Atluri Holdings
The first Indian awarded the CTS designation by InfoComm International, now AVIXA. Founding board member of NAREDCO Hyderabad.
What we are here to do
Our Vision
To be the group Indian businesses call when a space has to work — whether that space is a boardroom, a ballroom or a building.
Our Mission
To stay technology agnostic, so what we specify is what a client actually needs — and to stay long enough afterwards that the promise still holds.
From one television to seven companies
Atluri Agencies founded — distributor of the first black-and-white televisions in Andhra Pradesh
Expanded into the professional AV business
Launched Atluri Ascend — the group's first commercial real estate project
Launched Highbrow Office Spaces — managed workspace
Seven companies. One accountability.
Four industries, each served by the companies that specialise in it.

Atluri AV
Turnkey AV system integration — design, engineering, programming, installation and commissioning.

The House of AV
India's first new-age destination for all things AV. See it and hear it before you specify it.

Highbrow AV
End-to-end event management — conferences, live events, trade shows and social events, blending space, content and technology.

Highbrow Class
The trusted AV partner to hotels and convention centres.

Atluri Developers
Atluri Ascend, HITEC City
Our debut Grade A office building in Kondapur — designed for a dynamic work life, with the amenities for a stress-free day.
- 1,83,000
- sq ft total
- 5 + 12
- floors
- 15,644
- sq ft floor plate
- 100%
- power backup
Technology Partners
Four Decades of Industry Relations























Let's talk about what you're building.
An auditorium, a conference, a managed floor or a headquarters — start with a conversation.



