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Atluri Ascend, HITEC City, at night

Hyderabad · Since 1982

Four decades.Four industries.One standard.

Professional AV, Live Events, Hospitality and Commercial Real Estate — seven specialist brands under one group.

44+Years
7Brands
4Industries
30,000+Installations
A presentation in a meeting room
Who We Are

Changing the way you think about Pro-AV

Atluri Holdings is a group of companies with business interests in Professional AV, Live Events, Hospitality and Commercial Real Estate. It is the parent company of the Highbrow group of companies, and it supports each of its business units in delivering specialised AV services.

We take a technology-agnostic approach: the skill set, knowledge and products to create the right solution, so that every client requirement is properly met.

  • Registered with AVIXA
  • Technology agnostic
  • Long-term client relationships
  • Top-end AV services

About the Group

Our Founders

Two generations, one signature

Bala Prasad Atluri

Bala Prasad Atluri

Founder & MD, Atluri & Co

Started a television distributorship in 1982 and built it into a market leader in audio-visual, communication and security solutions.

Sreecharan Atluri

Sreecharan Atluri

Founder & MD, Atluri Holdings

The first Indian awarded the CTS designation by InfoComm International, now AVIXA. Founding board member of NAREDCO Hyderabad.

Read Their Story

Our Mission & Vision

What we are here to do

Our Vision

To be the group Indian businesses call when a space has to work — whether that space is a boardroom, a ballroom or a building.

Our Mission

To stay technology agnostic, so what we specify is what a client actually needs — and to stay long enough afterwards that the promise still holds.

Our History

From one television to seven companies

1982

Atluri Agencies founded — distributor of the first black-and-white televisions in Andhra Pradesh

2000

Expanded into the professional AV business

2019

Launched Atluri Ascend — the group's first commercial real estate project

2025

Launched Highbrow Office Spaces — managed workspace

Full Timeline

Atluri Ascend, HITEC City

Atluri Developers

Atluri Ascend, HITEC City

Our debut Grade A office building in Kondapur — designed for a dynamic work life, with the amenities for a stress-free day.

1,83,000
sq ft total
5 + 12
floors
15,644
sq ft floor plate
100%
power backup
See the Building

Technology Partners

Four Decades of Industry Relations

NEC
JBL
Bosch
QSC
Beyerdynamic
Barco
Christie
Prysm
Bose
Samsung
LG
Panasonic
BenQ
Vivitek
Epson
Newline
MAXHUB
Poly
Logitech
Kramer
Crestron
Extron
WolfVision

Let's talk about what you're building.

An auditorium, a conference, a managed floor or a headquarters — start with a conversation.

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